Axel Ube Chips Onion & Basil — crunchy purple yam chips cooked in coconut oil

Ube Chips: The Filipino Purple Yam Snack You Need to Try

Move over, potato chips. There's a new crunch in town — and it's purple.

Axel Ube Chips — Onion & Basil are taking Filipino snacking to the next level. Made from real ube (purple yam), seasoned with sour cream, onion, and basil, then cooked in coconut oil, these chips are everything you love about local snacks — just better.

What Is Ube?

Ube (Dioscorea alata) is a purple yam native to the Philippines. It's been a staple in Filipino kitchens for generations — used in halaya (jam), cakes, pastries, ice cream, and drinks. But until recently, you rarely saw it as a crispy snack.

Unlike the purple sweet potato, ube has a denser, starchier texture and a naturally nutty, slightly sweet flavor. When sliced thin and cooked, it delivers an incredible crunch that's completely different from potato chips.

What Makes Axel Ube Chips Special?

1. Real Ube, Not Flavored Substitutes

These chips are made from genuine purple yam — not potato chips dyed purple or flavored with artificial ube extract. The natural color comes from anthocyanins, the same antioxidants found in blueberries and black rice.

2. Cooked in Coconut Oil

Most commercial chips are fried in refined vegetable oils. Axel Ube Chips are cooked in coconut oil — the same oil that's been used in Filipino kitchens for generations. It's cleaner, more natural, and adds a subtle tropical note to the flavor.

3. Savory Onion & Basil Seasoning

The sour cream, onion powder, and basil blend complements the natural nuttiness of ube perfectly — savory, aromatic, and completely addictive.

4. Farmer-Sourced from Samar

Every pack supports local farmers in Talalora, Samar. It's a snack with a story — and a mission to bring Samar-made products to Filipino tables nationwide.

Ube Chips vs. Regular Potato Chips

  • Texture: Ube chips are naturally crunchier and less greasy
  • Flavor: Ube has a nutty, slightly sweet taste that potato lacks
  • Nutrition: Ube is rich in fiber, antioxidants (anthocyanins), and vitamins A and C
  • Oil: Coconut oil instead of refined vegetable oil
  • Origin: Made in Samar from local ingredients — not imported

When to Enjoy Ube Chips

  • Merienda — The perfect afternoon snack with coffee or cold drinks
  • Baon — Easy to pack for school, office, or travel
  • Pasalubong — A unique Filipino snack to share with friends and family
  • Movie nights — Better than regular chips, with a story to share
  • Trade fairs — A conversation starter that represents Filipino farm-to-table craft

Pairing Suggestions

Try Axel Ube Chips with a bowl of Axel Sinamak for dipping — the spicy vinegar cuts through the savory chips perfectly. Or enjoy them alongside Sapura Pure for a refreshing, all-Samar snack experience.

Try Them Today

Axel Ube Chips — Onion & Basil are available now in 40g packs. Also try our Axel Taro Chips — Onion & Basil for another Samar-made crunchy snack.

Behind Every Bottle Is a Farmer — Axel Integrated Farm, Talalora, Samar

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